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date: 20 April 2019

Abstract and Keywords

This article zeroes in on artists as creative entrepreneurs, examining the role of their business models as a means to live off their talent, having more power over their work and appropriating larger part of the value created with it. It introduces four questions that determine the nature of creative business models and outlines their elements and particularities. Further, it reveals how entrepreneurial capabilities influence the functioning of a business model and advances two main types of artists’ business models depending on the scale and scope of their activities–workshops and enterprises. The theoretical discussion is illustrated with examples of renowned international haute cuisine chefs who are creative entrepreneurs. The article extends the central business model notion of entrepreneurial opportunity, traditionally depicting business and social prospects, to encompass artistic openings. It also adds to the discussion on what creative industry is, suggesting why haute cuisine can be considered one.

Keywords: creative industries, entrepreneurs, business models, haute cuisine

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