- List of Figures
- List of Tables
- Editor Biographies
- Author Biographies
- Critical Theory and its Contribution to Critical Management Studies
- Critical Realism in Critical Management Studies
- Poststructuralism in Critical Management Studies
- Perspectives on Labor Process Theory
- Organizations and the Natural Environment
- Power at Work in Organizations
- Critical Management Studies on Identity: Mapping the Terrain
- Managing Globalization
- Discourse and Critical Management Studies
- Culture: Broadening the Critical Repertoire
- Critical Approaches to Organizational Change
- Ethics: Critique, Ambivalence, and Infinite Responsibilities (Unmet)
- Critical Management and Organizational History
- Gender and Diversity: Other Ways to “Make a Difference”
- Towards a Workers' Society? New Perspectives on Work and Emancipation
- Critical Management Methodology
- Information Systems
- Human Resource Management
- Challenging Hierarchy
- On Striving to Give a Critical Edge to Critical Management Studies
- Critical Reflections on Labor Process Theory, Work, and Management
- Critical Management Education
- Handbooks, Swarms, and Living Dangerously
Abstract and Keywords
This article is structured as follows. After a brief note on the history of critique both within and outside marketing studies, five core marketing concepts or main objects of critique, based on critical marketing publications and conferences (including the marketing streams of the conference series in critical management studies since 1999) are reviewed. These are: consumer sovereignty and freedom of choice; relationship marketing; consumer identity and branding; marketing practice and work; and finally, consumer resistance and activism. In the final part of the article some of the future challenges facing critical marketing studies and its development are discussed.
Michael Saren is Professor of Marketing at Leicester University School of Management. He has previously held Chairs in Marketing at the Universities of Stirling and Strathclyde. He was a convener of the Marketing Stream at five Critical Management Studies International Conferences, 1999–2007; also a founding editor in 2001 of the journal, Marketing Theory (Sage Publications), one of the co-editors of Rethinking Marketing (Brownlie et al., Sage, 1999) and Critical Marketing: Defining the Field (Saren et al., Elsevier, 2007). His introductory text is Marketing Graffiti: The View from the Street (Butterworth Heinemann, 2006).
Peter Svensson (PhD Lund University) is Associate Professor at the Department of Business Administration, Lund University, in Sweden. His research interests include marketing work, knowledge production in business life, political theology, law/capitalism, qualitative method, discourse theory, critical social theory and its relevance for marketing and management studies. Some of his work has appeared in Research in the Sociology of Organizations, Marketing Theory, and Journal of Macromarketing. He is a member of the ephemera collective.
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