- The Oxford Handbooks of American Politics
- List of Figures
- List of Tables
- About the Contributors
- The State of Survey Research as a Research Tool in American Politics
- Optimizing Survey Questionnaire Design in Political Science: Insights from Psychology
- Laboratory Experiments in American Political Behavior
- Field Experiments and the Study of Political Behavior
- Formal Modeling, Strategic Behavior, and the Study of American Elections
- Why is American Turnout so Low, and Why Should We Care?
- American Voter Turnout in Historical Perspective
- Expanding the Possibilities: Reconceptualizing Political Participation as a Toolbox
- Voter Registration: Turnout, Representation, and Reform
- Early, Absentee, and Mail‐in Voting
- Digital Democracy: How Politics Online is Changing Electoral Participation
- Voting Technology
- The Study of Electoral Behavior
- The American Voter
- Politics, Expertise, and Interdependence within Electorates
- Constructing The Vote: Media Effects in a Constructionist Model
- Campaign Effects on Vote Choice
- Forecasting Us Presidential Elections
- Economics, Elections, and Voting Behavior
- Latinos and Political Behavior: Defining Community to Examine Critical Complexities
- Organizing American Politics, Organizing Gender
- Gauging the God Gap: Religion and Voting in US Presidential Elections
- Local and National Forces in Congressional Elections
- The Study of Local Elections in American Politics
- Studying State Judicial Races in a Transformed Electoral Environment
- Primary Elections
- Direct Democracy in the United States
- Voters in Context: The Politics of Citizen Behavior
- Getting up off the Canvass: Rethinking the Study of Mobilization
- Parties, Elections, and Democratic Politics
- Organized Interests: Evolution and Influence
- Money and American Elections
- American Electoral Practices in Comparative Perspective
- On Participation: Individuals, Dynamic Categories, and the Context of Power
- Studying American Elections*
- In Search of Representation Theory
- Name Index
- Subject Index
Abstract and Keywords
This article provides a summary of the literature's suggestions on survey design research. In doing so, it points researchers toward question formats that appear to yield the highest measurement reliability and validity. Using the American National Election Studies as a starting point, it shows the general principles of good questionnaire design, desirable choices to make when designing new questions, biases in some question formats and ways to avoid them, and strategies for reporting survey results. Finally, it offers a discussion of strategies for measuring voter turnout in particular, as a case study that poses special challenges. Scholars designing their own surveys should not presume that previously written questions are the best ones to use. Applying best practices in questionnaire design will yield more accurate data and more accurate substantive findings about the nature and origins of mass political behavior.
Josh Pasek is Ph.D. candidate, Department of Communication, Stanford University.
Jon A. Krosnick is Professor of Political Science, Communication, and Psychology, Frederic O. Glover Professor in Humanities and Social Sciences, and Senior Fellow at Woods Institute, Stanford University.
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