- The Oxford Handbook of International Business 2nd edition
- Preface to Second Edition
- Preface to First Edition
- Acknowledgements for Second Edition
- Acknowledgements for First Edition
- The History of the Multinational Enterprise
- The Key Literature on IB Activities: 1960–2006
- The Gravity Equation in International Trade
- Strategic Complexity in International Business
- Theories of the Multinational Enterprise
- Location, Competitiveness, and the Multinational Enterprise
- Sovereignty@Bay: Globalization, Multinational Enterprise, and the International Political System
- National Policies and Domestic Politics
- Multinational Enterprises and Public Policy
- Unbundling the Institution‐Based View of International Business Strategy
- Multilateral Institutions and Policies: Implications for Multinational Business Strategy
- Strategy and the Multinational Enterprise
- The Multinational Enterprise as an Organization
- Strategy and Management In MNE Subsidiaries
- Strategic Alliances
- Innovation and Information Technology in the MNE
- Contemporary Research Trends in International Marketing: The 2000s
- Culture and Human Resources Management
- Environmental Policy and International Business
- International Financial Management and Multinational Enterprises
- Taxes, Transfer Pricing, and The Multinational Enterprise
- China and International Business
- The Smaller Economies of Pacific Asia and Their Business Systems
- Methodological Contributions in International Business and the Direction of Academic Research Activity
- Political Risk and Country Risk in International Business: Concepts and Measures
- Comparative International Business Research Methods : Pitfalls and Practicalities
- Metrics for International Business Research
- Name Index
- Subject Index
Abstract and Keywords
The comparative method lies at the heart of social science research. In the field of international business it is national and regional diversity, the differences between places that influence business activities and management behaviour, that matter. This diversity demands adaptability in individuals and organizations, in response to cultural, social, political, institutional, environmental, economic, industrial, and market variety. This article examines the problems of comparative international research (CIR) in business and management studies. The literature on CIR methods over the past thirty years, whilst stressing the importance of robust methodologies, has been particularly critical of the widespread failure of researchers to avoid the pitfalls of poorly constructed cross-national comparisons.
Simon Collinson, Professor, Warwick Business School, University of Warwick.
Andrew Pettigrew, Dean of the School of Management, University of Bath.
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