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date: 22 April 2019

Abstract and Keywords

This article argues that prospects for corporate social responsibility (CSR) are anchored in its early beginnings, in its ever-expanding acceptance as a legitimate business practice, and in the looming necessities and crises spawned by unprecedented global expansion of economic enterprise. CSR is an idea whose time has arrived, not just in the United States but wherever markets and corporate enterprise comprise the foundation of a society's economic endeavors. Unevenly developed and experienced across the grand arc of 21st century societies, CSR is infiltrating into corporate consciousness and corporate culture, finds expression in the workplace, sparks stakeholder involvement, molds company strategy, enriches the quality of community life, broadens business vision, and seeks to humanize economic enterprise wherever it is found. A cardinal principle of CSR's spread throughout the globe is that each society and each business firm shall find its own unique way of expressing and realizing CSR's core meaning.

Keywords: corporate social responsibility, business practice, society's economic endeavors, corporate culture, company strategy

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