Abstract and Keywords
This chapter describes the peculiarly American phenomenon of colleges and universities sponsoring organized athletic competitions against each other. It then reviews available evidence on the returns to universities from supporting big-time televised college sports, including effects on government support, philanthropy, admissions, and on students themselves. The literature on college sports offers little guidance on how to produce winners. Evidence correlating university donations to athletic success reveals only half the effects of a resource reallocation. There is some evidence that the presence and success of intercollegiate athletics at colleges and universities may increase the applicant pool, and possibly may improve the academic credentials of the student body of institutions which win national championships. A lot of anecdotes and marketing hype are devoted to the prospect that winning university sports teams stimulate private donations to the successful schools.
Access to the complete content on Oxford Handbooks Online requires a subscription or purchase. Public users are able to search the site and view the abstracts and keywords for each book and chapter without a subscription.
If you have purchased a print title that contains an access token, please see the token for information about how to register your code.