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date: 26 March 2019

Abstract and Keywords

This chapter deals with the relatively new yet burgeoning interdisciplinary field of linguistic landscapes (LL), which focuses on the visual representations of language(s) in the public space. After discussing the emergence and institutionalization of the field, the chapter turns to a range of currently debated theoretical topics and methodological approaches. Attention is drawn to how LL research reflects a shift away from modernist perspectives on language and society by exploring issues related to multilingualism and translingual mixing, to language policy and contestation, to minority languages and tokenistic commodification, and to the scaled mobility of linguistic resources. By means of illustration, examples are provided from different locations in the linguistic landscape of Brussels (Belgium). This chapter argues that because of the very nature of the LL research object, i.e. a more or less restricted (material) frame, LL can be a prime research locus to explore new phenomena and interdisciplinary methodological paths.

Keywords: linguistic landscapes, multilingualism, language policy, mobility, methodology

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